Project overview

Challenge: Alpine tourism businesses in Kranjska Gora were struggling with fragmented booking systems and poor online presence. Tourists couldn't easily discover or book accommodations, adventure tours, and local experiences in one place. Local operators were losing potential customers to larger booking platforms that didn't showcase the authentic alpine experience.

Goal: Create a comprehensive digital platform that would consolidate multiple tourism services into a single, user-friendly destination website, increase direct bookings, and showcase the authentic Julian Alps experience to both locals and international visitors.

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Execution

Solution implementation:

• Unified booking platform: Integrated accommodation, tour, and bike rental reservations in single interface
• Dual property showcase: Separate marketing and booking for Pine Tree Holiday House (families) and Alpine Nomad House (digital nomads)
• Adventure tour system: Customizable booking for guided cycling tours, including cross-border Italian Alps experiences
• Webflow CMS implementation: Easy content management allowing client to update tours, availability, and seasonal offerings
• Responsive design: Mobile-optimized platform for travelers planning on-the-go
• Community integration: Newsletter and local services features connecting tourists with authentic local experiences

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Project results

• Consolidated booking system eliminating need for multiple platforms and reducing booking friction
• Dual accommodation strategy successfully targeting different traveler segments (families vs. digital nomads)
• Streamlined user experience allowing visitors to plan entire alpine vacation from single platform
• Enhanced local visibility showcasing authentic Julian Alps experiences and cross-border adventures
• Community engagement through integrated newsletter and local services offerings
• Professional online presence positioning client as premium alpine tourism destination in competitive market