Winera
Web & Mobile
Enterprise
Apr 2023

Transforming fragmented wine tour booking into a seamless digital experience that connects wine enthusiasts with wineries while simplifying discovery.
Design
Development
SEO
Project overview
Challenge: Wine tourists in Serbia faced major booking obstacles - limited winery information, complex multi-experience scheduling, poor personalization options, and fragmented trip planning. Wineries struggled with visibility while tourists couldn't easily discover and book authentic wine experiences.
Goal: Create a comprehensive mobile platform that would streamline wine tour discovery and booking while providing wineries with enhanced visibility and direct guest engagement opportunities.
Execution
Solution implementation:
- Rich winery profiles: Detailed showcase of wine types, grape varieties, history, and available experiences (tastings, workshops, outdoor activities)
- Streamlined booking interface: Clean, step-by-step process with instant reservations and easy visit management
- Advanced filtering system: Personalized searches by experience type, grape varietals, accessibility, language, and group size
- Integrated trip planning: Calendar management, favorites feature, and timeline visualization to prevent booking conflicts
- Community features: Reviews and live support to build trust and informed decision-making

Project results
- Seamless wine discovery replacing hours of research with curated, detailed winery profiles
- Instant booking capability eliminating phone calls and email exchanges
- Enhanced winery visibility connecting local producers with targeted wine tourists
- Streamlined trip coordination allowing multi-stop wine tours without scheduling conflicts
- Improved user experience through personalized filtering and accessibility options
- Direct winery-guest engagement fostering authentic wine tourism relationships
- Established market leadership as Serbia's premier wine tourism booking platform
This structure demonstrates how Winera solved complex wine tourism challenges while creating value for both tourists and wineries.
50+ satisfied customers
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